DG Radio Pakistan holds interactive session with social media influencers in Lahore
Director General Radio Pakistan Muhammad Tahir Hassan held an interactive session with social media influencers at Radio Pakistan Lahore. The event was aimed at bridging the gap between traditional media and the rapidly growing digital landscape.
The session took place at the Radio Pakistan Lahore’s Noor Jahan Auditorium where a diverse range of influential personalities from the world of social media attended the session and provided valuable feedback and suggestions to enhance Radio Pakistan’s digital presence.
Speaking on the occasion, the Director General expressed his appreciation for the social media influencers’ role in modern communication. He emphasized the need for synergy between traditional media outlets and the digital space, recognizing the tremendous potential in combining their respective strengths.
The influencers, representing a wide array of industries were given an overview of Radio Pakistan’s long-standing history, key achievements, and its prominence as a reliable source of news and entertainment.
The session also shed light on the challenges faced by the radio industry in the digital age and the measures being taken by Radio Pakistan to adapt and evolve.
Following the interactive presentation, the influencers actively participated in group discussions, sharing their expertise and suggestions to further enhance Radio Pakistan’s digital outreach and utilizing various social media platforms to disseminate information effectively.
Furthermore, the Director General pledged to adopt many of the influencers’ recommendations, and assured them of Radio Pakistan’s commitment to embracing digital avenues while retaining the essence of traditional broadcasting. He expressed his gratitude to the influencers for their valuable insights and encouraged continued collaboration in the future.
The event marked a significant step towards strengthening the relationship between Radio Pakistan and the social media community.
The interactive session concluded with refreshments and group photos session.
Source: Radio Pakistan